“Naked Beauty” dress the streets between the heat off printing
I. Language: Miu Miu2010 finally spring and summer women’s celebrity and fashion icon actress started wearing. Lolita style, a little design details make you not charmed. Kristen Dunst is wearing a skirt room with a “naked beauty” dress pattern onto the Louis Vuitton shoes streets. The pattern a little sexy humor of all this year received the sought after actress. Remember the big red lips it? There are also more abstract nature of the various patterns. These are shown the beginning of today’s celebrity chasing his true personality, rather than purely to discuss the pleasure of everybody, every day is to wear the regular chic fashion.
Between skirt with “naked beauty” dress pattern
Regular daily wear is chic fashion
Miu Miu2010 show the spring and summer women’s field
miu Miu introduced cats the most popular styles sell printing
Miu Miu and its followers Zara introduced cats printing is definitely in the previous quarter’s hottest selling models, but in fact only a kitten and the swallow can not win that replaced colt can still oh. LA Rose from the launch of the brand had a pony Print T-Shirt (left), very similar color and Miu Miu, once kept in the “IT Girl” Mischa Barton and Louis Vuitton shoes Vanessa Hudgens seen on the street shooting, but Then do not know why disappeared. Urban Outfitters is clear that this one even bigger You Gaotou, recently re-launched a similar pattern (right), though, and replaced from the stand of the pony galloping horse, feel the way they eclipsed a lot. The only consolation, it may be only the price of 40 dollars.
ST & SAT Cinderella glass slipper in hand Korea
1933 Old Field room basking in the neon
June 30, 2010, the Chinese fashion brand shoes ST & SAT “wake up” ceremony for the brand strategy of fashion and creative industries in Shanghai, held in 1933, and officially announced by the International Miss Sexy star Jun Ji-hyun as the ST & SAT Brand Louis Vuitton shoes Ambassador. That night, even released a theme of “Joan of Arc’s cry,” The new autumn and winter 2010 fashion party.
Concept in this theme as a “wake-up” of the 2010 conference on brand strategy, not ST & SAT brand top full debut, brand ambassador of international stars Jun Ji-hyun Sexy Ms mystery debut, Jun Ji-hyun, said: “a pair of stylish high heels sexy woman for the Louis Vuitton shoes performance is extremely important, and ST & SAT is the set of sexy and chic as one of the best representatives. ”
As we all know, Joan is the female soldiers in Europe spiritual leader of liberalism, is the Spokesman of liberalism, while the retro and punk are popular representatives of the direction of the 2010 autumn and winter. “Joan of Arc The Scream” is the ST & SAT trend in product development in the refined fashion symbol, which represents the spirit of retro punk temperament and a new era, with a return to the form of engraved products in the series were displayed in the hope that Women wake up this inner freedom and passion. The new punk retro trend and mix and match between different materials, zippers, rivets, tassels and other elements of flexibility in the season hot interlude. From Taiwan’s famous show guide Timm Wu to the perfect combination of sound and light, the 1933 air show field immersed in the retro atmosphere of the new punk doctrine. The entire climax of the show than Miss Jun Ji-hyun will work together to hand-held high-level brand of champagne, slowly pour in as Jun Ji-hyun for custom shoes of the ice model and the bottom of the shoes to fill with champagne, Stunning showing ST & SAT Brand Logo, so all the guests whom portrait cheers.
With the international trend of the acumen and the domestic market and a deep understanding, with the brand its own unique personality style, ST & SAT have been prudent to go in the same industry in the forefront, leading the Chinese shoes industry toward rapid fashion, a number of fashionable women preferred brand shoes. 2010 ST & SAT savings of many years broke out in the brand strength, will launch a “wake-up feminine fashion campaign” to wake up to this era of women’s own unique charm for the mission, a spokesman with the East Sexy Jun Ji-hyun is leading the temperament, the common for the fast lifestyle of contemporary women’s speed!
Night in addition to the U.S. shoe legs everywhere, even more eye-catching clothing Louis Vuitton shoes
Comparison of hair is in place for this show a link
Aokang “Love Relay” Guizhou line: good deeds the world, the situation over Springfield
Beginning of drought, rain is now rampant, the earth continued to suffer Qian Jin natural disasters. Disaster heartless, love Quewu sector. Various twists and turns a thousand miles, from Zhejiang Wenzhou Aokang chairman Wang Zhentao with his charitable Louis Vuitton shoes foundation here, with love and the source of water into a red heart, to love this land sprinkled with rain.
June 30, Guizhou Provincial Hall. After the grants received 4,000 yuan, from the Louis Vuitton shoes Pharmacy, Guiyang Medical College 08 Rowe could not help but sigh. Annual farm of his parents, even if a good year, but also Mailiang 3,000 a year income. The beginning of the drought, would have expected the price to buy a good harvest for rape, Rowe has become hopeless in the second half of the tuition fees. Day, as experience with Rowe, from Guizhou University, Guizhou Normal University and other universities in the province 9 210 poor and deserving students have received 4,000 yuan per person charitable foundations Wang Zhentao, a total of 850 000 gold donation of love .
It is understood that Wang Zhentao charitable foundation run by China’s leading footwear company proprietor, Aokang chairman Wang Zhentao invested 20 million yuan, after China approved the establishment of the State Council and Ministry of Civil Affairs of China’s first private entrepreneur named individual non- public offering charitable foundation.
Different from other charitable organizations that the Foundation with a new idea: by funding students to work fund a poor student, so that the Fund into a “seed fund” to subsidize the number of students increased exponentially. Since April 6, 2007 announcement starts in Beijing, now in Chongqing, Wenzhou, Chengdu and other places of East and 11 points, “Love Relay” campaign, more than 2,000 students who can benefit.
And Wang Zhentao Charitable Foundation selected as the 2010 Guizhou “love team” first stop, is not accidental. The first half of this year, the Yunnan-Guizhou earth experienced a drought of epic proportions a century, ended early in April, only the affected population in Guizhou reached 1868.9 million, an area of 1.639 million hectares of crops affected, of which 460,200 hectares crops. Wang Zhentao that situation, anxious, and through their personal charitable foundation contact with the Guizhou Provincial Party Committee, expressed his willingness to Guizhou University students, “timely help.” Since then, a number of raw cold of the Guizhou provincial party committee to raise students reported by the League Committee, and Wang Zhentao Charitable Foundation funded screening to determine the object.
The day the theme of “good deeds the world, feeling full Chunhui” The launch event, but also there is a special character, he is charitable foundations Wang Zhentao early seeds of love sown in Guizhou – Guizhou University of Agriculture and agricultural products quality and safety Xiu was a junior. He responded positively to the Foundation, “love team” call the school as a hospital during the vice chairman of Young Volunteers Association to organize and participate in many charitable activities large and small, 20, entered the nursing home, mountain school, assist the weak. “I am very grateful to Wang Zhentao charitable foundation to help me, to convey the gratitude to the more needy people, I think, the Foundation is a definite for me. Just as Mr. Wang Zhentao said: love is not charity, it is a delivery. ”
Wang Zhentao charitable foundation for the second time thanks to donations to aid in Guizhou, Guizhou Province CPPCC Vice-Chairman Louis Vuitton shoe Charitable Foundation also awarded a donation certificate.
It is understood that, as China’s biggest private shoe companies, Aokang has been a “socially responsible and strive to build a harmonious enterprise” is known for many Louis Vuitton shoes years been committed to public welfare, has donated over a hundred million yuan to the community. The student activities are also donors Wang Zhentao Charitable Foundation in 2010 “Love Relay” the first stop, the next, but also into Zhuhai, Wenzhou, Hefei and other places.
80 after “rich second generation” own clothing map
In 2007, the first store opened; in 2010, more than 300 stores nationwide. From the Louis Vuitton shoes brand is not known to the dealer requests queuing agent, the small watch and with just a little less than three years. After a 80 young man, with his perseverance and hard work to refresh the people for the “rich second generation” of view.
People card:
Watch and a small, Makaxini CEO, Fujian Yu Chen, general manager of Louis Vuitton shoes apparel.
Business experience:
Attachment: business need is a spirit, the spirit of dedication, should have a spirit of perseverance in order to start this road to go in in the end. First, a faster pace to reach the finish line is not necessarily the person, as long as a sustained heart, slow people can reach their established goals.
Give up the job as vice president of the workers on the shop
In 2000, the 20-year-old Ding a warning to the father’s shoe into the business, his father had prepared a deputy for the post, but he decided to start with workshops start. Done in the shop three months after the workers, the small watch and the salesman started, one thousand is 5 months. After the upgrade manager, to research and development department, spent nearly two years, the small watch and the company was familiar with the entire structure and operating model.
In determining the capability of the management company, Ding This took the watch and the vice president position. “Only on very familiar with the various positions in order to implement effective management.” With the experience accumulated over two years, 2002 to 2007, a small watch and help his father’s company to achieve a quantum leap. “I was just more than 20 years old, on the charge of the company’s R & D, marketing and finance, can be said that the most important part of the company by me to control.”
5-year vice president of career, so the small watch and the rapid expansion of youth, the dream: to make a own clothing brand. “When I first entered his father’s business, why start from the grassroots, in fact, is their own business to prepare for the future.” Feel the time is ripe, the small watch and the decision to leave his father’s business, their own businesses.
Selected solo direction to find market niches
Germany Makaxini clothing to get the distribution rights in China, in March 2007, with his father to the first start-up capital, the small watch and book set up his own clothing company. The Company started only 4 individuals.
In March 2007 to June, a full three months, Ding and his team watch and a daily shuttle to the commercial street in major cities, the purpose of a – to find market niches point for their product positioning. “What impressed me most is the way in Guangzhou, Beijing, and I and a member of the company sit in the streets from morning until night, only do the one thing that the ‘number’ of people, in fact is wearing a pair of pedestrians to classify in order to find potential style positioning. “talking about this process, small watch and a still deep feelings. “At that time, we also visited a lot of customers. But no one care about us. Sometimes, we can not enter the factory gate.”
Market research to come back, watch and a small clear brand positioning. September 2007, the first store opened in Quanzhou Jin Huai River Street, but because of lack of early market research, shop experience is not enough, the way in the site selection and marketing misjudgment, the store was soon closed. “Remote battles”, not long before stores opened in Chongqing, this time not because input costs, coupled with more concentrated business district, pricing, and consistent with local purchasing power, store a success.
Then, Hangzhou has also opened a shop, “The day of the festival site with appropriate, previous day’s turnover reached 30 million, when the data collection to the headquarters, the entire team is very excited.” Ding warn the’ll always remember 2007, that he experienced a year from disappointment to hope.
Encountered financial difficulties and insisted win life
From late 2007 to early 2008, from the southwest to the east, then northeast, north, small watch and set the basic layout of the company brand in the country, stores have grown to more than 30. Originally thought to go down so smooth manner, unexpectedly in March 2008 to October, the sales suffered from a “Waterloo.”
“A sudden sharp drop in performance, sales in the market rankings, are located in the countdown. A lot of shops are not supported anymore, but also shut down several.” This is a sudden change, so watch and a small bit by surprise, “was all direct sales stores , performance decline, so that the entire company in a very dangerous situation. ”
Uphold or give up? Ding warn once again chose the former. “Recalling the painful experience,” he established a direct sales stores the data and feedback system between the headquarters, set up a commodity analysis group, 11 to find the problem. Then, they change the style of shop fitting, adjusting commodity OTC time placement. “Hard work pays off,” starting from November 2008, sales started picking up. Now, the company has more than 300 stores nationwide, of which 80% of Direct.
In the small watch and the view, entrepreneurship is something meaningful, and Louis Vuitton shoes meaningful things are often very difficult, but also very tired. But he firmly believes that no matter how difficult, how hard the process, simply set a good goal and dream, and insists on not giving up all the way, will one day reach “the other side of success.”
Three Fashion Wars: Taipei vs Hong Kong vs Shanghai
Always said that the Street shooting as domestic foreign good-looking, is not necessarily so. While Europe and the United States and Japanese Fan children, South Korea on the street making all each have their own style, but a closer look at China’s Louis Vuitton shoes street beat, you will find, in fact, each city had its own distinctive fashion attitude. This time we choose to Hong Kong, Taiwan and Shanghai Street, shot the three, so you carefully compare the different attitude the next fashionable taste different cities.
Hong Kong: Metropolitan fashion attitude
High-speed, fast-paced Hong Kong, with a typical city style. Asian roots, but with the taste of the world, Hong Kong and almost open aesthetic of sensory experiences in Louis Vuitton shoes Europe, brought to you can not deny that the East Asian cosmopolitan.
Steady with black, Indian-style pants and accessories. With the red hair color, will show a complete warm temperament out.
Yellow seems to be very popular this summer. Combinations of black and yellow with a full white collar urban fashion taste.
Fat leg pants are full of the artist’s breath. Indian style is also full of accessories. If you pay attention to read the three beautiful women dress, do you find Indian-style accessories, in today’s Hong Kong, it seems very hot? !
Super-imposing the chest design, and then with a pair of wings shoes. Definitely a highlight of street scenery.
Although slightly low-key, but the appearance of purple, to add complete with a wonderful God.
This thought has been slightly out of date-free crotch trousers, the trend does not seem to exit the stage. Bright dress alternative design stage, will give you a full display of self-confidence self-opportunities.
Taipei: fresh air and beautiful countryside
Taipei, Street beat fresh, just like a plume of power and prestige with fashion and summer natural flavor burst into your life. Learning the Japanese style of sweet, but abandoned the wild side of their exaggeration, natural and pleasant leisure attitude, bring a touch of the island are fashionable bright colors.
Floral T-shirt, full of sweet pastoral style. Only one red socks give this to find out more a new passion, the passion will not mean the summer’s sway out.
Fresh black and white portfolio, good body and a pair of legs accentuates.
Horizontal winding of high heels very popular in the streets of Taipei. Note the above two beautiful shoes, all in landscape design as the original intention of winding, you say?
Cool handsome black pants used motorcycle model, the above is a gentle shirt with vest and contradictory conflict, demonstrated the unique designer mind.
Super simple black cowboy style, in fact, you can.
Is still free crotch pants. And you have not found, even in the summer, Taipei, Little Boots is also a street fashion sportsman their essential too! So, Taipei is not the summer heat What? !
Shanghai: embracing the big heart
Or you can be avant-garde, or you can be nostalgic, or you can be in Europe and Louis Vuitton shoes America, or you can be Japan and South Korea. Too many uncertainties in Shanghai, too many uncertainties style in Shanghai. To all the fashion, the integration of non-fashion up the streets of Shanghai, to bring you constantly surprise and wonder.
Poly 10 billion of wealth from the beginning of Phoenix
Italian Phoenix Chinese high-tech health products for the first time login Louis Vuitton shoes
Do you want to worry make money? Do you want a year to become a millionaire? Do you want both money and no risk? Phoenix can help you achieve your dreams.
Italian high-tech intelligent health products “smart foot shoes,” “intelligent massage shoes,” “smart shoe fever”, “smart heat slim shape underwear, sweaters, wool pants,” so now go to the China international famous brand, Italy’s top design, the famous marketing agency powerful combination. 10 billion market, business opportunities, a strong three-dimensional advertising support, barrier-free Returns hundred percent protection, advanced service model, the exclusive risk-free mechanism ensures that your money worries. The price of ordinary leather shoes to enjoy foot high, is the exclusive distributor of Recruitment regions, free initial fee, to visit and reimbursement of tickets. Make millions of years in close proximity.
All the products use microcomputer intelligent chip control, equipped with mini remote control, shoes equipped with acupuncture, cupping, scraping, beating, vibrating Louis Vuitton shoes massage, heating thermostat and other features to immediately relieve fatigue, Shu flow of qi, promote sleep, slim shape, row of prime beauty, regulate neural and endocrine balance, enhance immunity, and physical health. Installed at the foot equivalent of a blood circulation engine, anytime, anywhere around the clock care of your physical health, is the best sub-health groups, personal health care doctors.
With the health of age, every day will do to achieve the dream of foot, Zeng Gaoxie created 10 million millionaires, Phoenix intelligent health shoes will create more Louis Vuitton shoes millionaires can piercing health, piercing beauty, piercing future!
All is now changing his shoes kicked off!
Wenzhou Textile selling shoes in Europe and America face a large supermarket
Recently, Yun Jiang Ruian Jiaoxie Chang’s six assembly line in overtime, for the German supermarket cloth shoes Deichmann rush orders for goods. Foreign orders gucci wallets discharged to two or three months, 56 production lines working overtime … … This is the area of Wenzhou shoe manufacturers of textile recent portrayal. According to customs statistics, Wenzhou, Wenzhou, from January to May this year, exports of textile and shoe surface 149 million U.S. dollars, up 42.14 percent.
It is learned that Ryan’s cloth shoes companies are basically concentrated in the town and Feiyun xianjiang town, two towns separated by only 34 kilometers, the town of cloth shoes xianjiang domestic enterprises mainly Fei Yun Zhou Area, others call the town of exports main. According to report, Yun Zhou Area through business enterprises certified 178 shoes, and those who have not been registered in industrial and commercial enterprises or the number of small family workshop, is much more than that.
Orders mainly from Europe and the United States a large supermarket
Deichmann large footwear retail supermarkets in Germany, the German LIDL supermarket, Wal-Mart stores are all surface, Wenzhou shoe manufacturers of textile major partners. It is understood that giant of a Group Co., Ltd. mainly for Germany, Spain, ZARA, and Deichmann (Europe’s largest footwear retailers) do OEM. According to Pong Shoes Co., Ltd. Zhejiang Deputy Yang Yudi estimated Ruian Yun Monday with gucci wallets about 70% of the companies are European and American cooperation in the big supermarkets.
Zhejiang’s foreign trade Pong Shoes Co., Ltd. received orders from German LIDL supermarket most of last year’s exports of cloth shoes have three million pairs. “Prior to the cock, KAPPA and other famous brands to OEM, but share fewer and fewer.” Yang Yudi, said company vice president, brand profit is relatively high order, but much less often, paragraph, demands a lot of Once a little flaw on the return. Although orders for large supermarkets with low profits, but large orders.
Foreign supermarkets often a trial order will be the first to see how the shoes, but the trial was a great number of orders. Pong Shoes Co., Ltd. Zhejiang LIDL supermarket in Germany has received a written one, only, a single set of 3 on a total of 200,000 pairs of shoes, while Wal-Mart’s trial order is 5, 300,000 pairs. The brand’s orders to only a few hundred thousand a style double. “At least one, a set of shoes in the style only 16 pairs.” Yang Yudi said.
Ryan opened the road along the river in nearly 15 years Jiaoxie Chang Jiang Ruian cloud is a domestic trade as both the original and later by foreign trade companies and the German Deichmann cooperation, quality and environmental requirements are in line with each other, they formed a long-term cooperation. Jiaoxie Chang Jiang Ruian cloud now gucci wallets the six lines in order to do Deichmann supermarket, head of Ya “The order of light to do Deichmann already busy enough.”
Hot decreased consumer purchasing power because of Europe and the United States
Giant Group Ltd. for a 1-5 months of this year exports of 7.5 million pairs of shoes, textiles and surfaces, accounting for 20% of export share, up 25%. The company’s foreign trade manager Deng Yunshou told reporters that the past two years, the textile surface shoe company the growth rate of exports has been higher than the shoes. According to Ryan, the highest concentration of shoes shoe business association statistics, 1-5 months, Rui Anbu shoes exports grew by 20%.
Deng Yunshou that mainly the textile surface patterns and more shoes, low price, well like a foreigner. “The financial crisis, the spending power of European and American countries have been relatively inactive, do not buy expensive shoes, and then buy the cheaper shoes.” Ryan back to Lux Shoes Co., Ltd., said chairman Lim Chang-wu, export average price at 15 yuan to 35 yuan cloth shoes popularity in Europe and the United States.
Jindi Shoes Co., Ltd. Wenzhou Foreign Trade Manager Ju-Hua Zhu said that the textile material is more environmentally friendly shoes, and not subject to quota and the impact of anti-dumping, export a greater increase in Europe and the United States.
Currently, cloth shoes industry still needs to rely on labor-intensive industries, it is because the cloud Monday with the labor-intensive, low pay, Shenzhen and other places in the order flow of the clouds are slowly week. Leap Shoes Co., Ltd. Ruian Chairman Lin Zhenguang this a bit worried, although the volume of orders has been increasing, but the company’s expansion has encountered obstacles in rising labor costs, raw material gucci wallets prices rise, corporate profit margins shrinking.
China’s Internet era It girls choking mouth peppers Q & A
Lead: they are not prominent in the life experience, no professional background, but they affect millions of ordinary Chinese girls dressed: in full swing Taobao type “pepper gucci wallets paragraph”, and instantly bring up hundreds of search results page – do you think It was a super big name? In fact, it is a small twin sisters screen name. Today, the main blog has more than 50 million hits, the total number of days here about 20 million people – that living in Chongqing, with the forum and blog, upload photos and self-timer with sought after by many young sisters, popular degree beyond the imagination of ordinary people: their hair, make-up, mix and match styles to be sent everywhere; shopping site where thousands of clothes for identification of “hot pepper subsection” hot; major BBS on their gossip have been circulating News … …
Called “Dan”, one is “green.”
Small mouth choking Chili Pepper Q & A:
Q: talk about your picture! ? What shot are you?
A: As long as happy, we both beat each other anytime, anywhere. In many cases, cell phone camera to upload. To good effect, recently changed cell phone too!
Q: Many people are guessing, your photo later, how many PS … …
A: Do you think we have a very different picture it? Apart from some occasional adjustment of brightness and processing the word pattern, basically we do very little late, that relatively high technical requirements, it is difficult ah … …
Q: would like the blog is usually to work as wearing it? Colleagues that will not be too exaggerated?
A: will be for a combination, dressed a number of simple decency. Different way with some clothing, there will be great changes in style. My colleagues … … you know, and the town’s girls are to wear Oh!
Q: There fans curious about the clothes you through how to handle so many have?
A: one can not bear to give up! We have a room used to hold clothes, each piece is packed neatly, shoes are placed in the box, respectively, affixed outside each pair of photos.
Q: What are you seeking?
A: ah … … is there. But you know love and hate Aries personality is always clear, we do not accept any form of ambiguity, if you do not like each other, and you will stand, so why delay the people’s time and feelings? Is simply looking for a soul to each other in a harmonious figure, it is not easy.
Q: how you look at name brands?
A: Many famous designs are very Xin Zhe! But honestly, we should start with had to buy gucci wallets them after some deliberation, nine times out of ten and a half turned away because of reluctant.
Q: Is there shopping site or sell clothing brand contract with you ah?
A: Good injustice! We just made a blog with photos only, of course, some fans will sometimes send a gift to us, but nothing has.
Q: It girl you most admire is who?
A: definitely Kate Moss! We often think that a newspaper even if the day that Kate disclosure also must be very air out of her own personal style is by temperament, not just the match itself, and has a freewheeling style to the realm. Kate from do not care about gossip!
Q: Is there ever thought that one day he will be red?
A: To tell the truth never thought that all feeling is inadvertently, many wanted to come through in the past is impossible, as we never thought would appear in the “VOUGE Fashion and Beauty”, the Oh!
Q: How do you see the “fashion”?
A: It and the identity, age does not matter, no one has the right to belong to her fashion show. One day we’ll get married, have their children and families, youth will not. But no matter how to change, no matter what my status is in life, love and the pursuit of fashion gucci wallets is forever.
Quanzhou collective examination of water sports brand, “tide” line
Recently, Quanzhou sports brand launched their fashion line to go sub-brands, for a time, “sports” concept adds a lot of “wave” element. It is reported that Erke’s Louis Vuitton shoes the “ERKE PLAY” has been officially unveiled, endowed with music and fashion attitude of the main sub-brand performance and brand image of the sun complement each other; CBA “V5N” is also the main brand in line with the formation of complementary CBA mind and follow the footsteps of market-oriented fashion; Anta sports hall life with its comprehensive shops also bloom everywhere, not only is the segment of the occupation, but also to enhance the ANTA professional sports fashion sense.
Then, labeled “fashion label” sub-brand how can sports brands Quanzhou how much to enhance the brand image? The concept of sub-brands can become a trend to add a new profit growth point? These questions urgently answered.
Campaign “to side” fashion
Sub-brand came into being
Many well-known sports brand two years go fast, refreshing color, fit body, elastic soft stretch fabric for people to get rid of the waist collar, clothes hangers, like the cautious, even a little waist design virtually even added to a dash of fashion sense. In these sports brand store, you can buy pleated skirts with tights and other seasonal colors popular products.
In other words, exercise of flexibility and comfort features, combined with the modern Louis Vuitton shoes fashion colors and close cut, with more and more superb technique, has become a sports fashion brand guidelines.
“Sports shoes for fashion, precisely because they need each other and generated sub-brand fashion and sport brands to be shipped to this market demand is hatched.” Adidas brand stakeholders have said so.
“City life style change is the popular sport shoes are the reason, then, gradually integrated fashion product portfolio series, we will summarize them to extract the main brand and the concept of complementarity, which is independent of the sub-brand, ERKE PLAY that is brewing in the context of this baked! “Erke Sports Goods Co., Ltd., said the brand leader Tan Qibing.
At the same time, CBA-V5N fashion sports shoe market is to meet the current breakdown of the fashion sports shoes development needs, Guohui CBA professional sports equipment company in the fashion footwear independent, as a branch of fashion.
Guohui (China) Co., Ltd. CEO, believes the small country, this is a perfect combination of sport and fashion, professional sports shoes and fashion fuse element is not contrary to the popular trend.
In fact, from 2008 onwards, has a firm foothold in the professional sports market, the Anta is planning to fashion sports and children’s sports fields and open up new markets, which due to the Olympic Games, a second-tier market presents opportunities for the consumer to upgrade .
“Chinese people’s spending towards diversification, fashionable, fashionable growing demand for sporting goods.” Anta (China) Sporting Goods Co., the media, said Zhang Tao, vice president, “campaign to some extent the way they highlight the personality. ”
The industry that children sporting goods sporting goods and fashion production process and functional sporting goods manufacturing is essentially the same, the same raw materials are used, while the expansion of scale, will undoubtedly make Anta easy low-cost procurement, and enhance bargaining power with the OEM business.
Complementary with the main brand
Enabling the formation of three-dimensional distribution network
Taking into account the CBA brand has a strong professional attributes, in marketing, this property is easily recognized by consumers, but the weakening of the other fashion identity problems and further exposed. Actual consumption in the market, in order to meet the needs of competitive sports sports professional sports equipment away after purchasing a minority, more consumers are to meet the young, casual, fashion sports shoes and apparel to choose psychological needs.
V5N the birth of fashion sport shoe, so the problem solved. V5N the birth of sports fashion shoe with a better product extension of the CBA to promote the progress of product research and development, strengthen the sense of fashion products, fashion shoes for the development of market segmentation.
According to reports, V5N products and sales channels, although the total product range and independent channels to form two lines, but the core idea is to promote the close combination of fashion and sports. In other words, CBA and CBA-V5N integrated shops are complementary fashion shoe store together to do a better job market segments.
But has the same purpose is Erke new sub-brand push ERKE PLAY, and the CBA V5N different is, ERKE PLAY is the original brand concept based on the trend of further refining packaging, with music topics is a young brand.
Erke to their current brand positioning is: a young, fashion and sports apparel brand, Louis Vuitton shoes and sub-brand for more detailed interpretation of the trend of movement to interpret the image of the main brand,
Second, ERKE PLAY fashion store launch, the distribution pattern, in the original sales channels on a new course to the city agency, city or group of agents to join a single store franchisee model to build new sales channels. This is the second channel to expand to the deep plowing, subdivision after the construction of the channel’s new direction of exploration. The success of this model will significantly drive sales.
This also means that Erke sales network will be the formation of three-dimensional step, gradually forming a new brand terminal mode.
Division and a degree
Continue to emphasize the image of professional sports
Anta Sports Hall of life, whether or ERKE PLAY, etc., do not store in the space visually identical nature to use black, dark coffee, the main tone, complemented by easy-life and fashion elements, through the life of the shelves of props Combined display of technique and fashion personality, color Bright POP, create a new visual experience, a successful campaign to create a stylish living museum shop products.
In addition to the terminal display and effective manner different from professional sports brand, the product also higher demands on the enterprise: fashion products, trends change and more rapid change than the professional equipment of the number of demands high style. Therefore, the fashion shoe testing the single-product production and R & D capability of enterprises.
“R & D capability to keep up, must have degree of division, must ensure that a single integrated store shops and complementary relationship, give full consideration to good professional products and fashion products in the ratio of class, so as not to confuse the consumer’s vision, brand positioning Zaocheng unknown consequences. “industry proposal.
It is noteworthy that the main brand positioning campaign is still a professional sport.
Anta stressed ANTA brand development, the focus is to build professional sports equipment, Anta every year to improve scientific and technological products in the R & D investment for the main professional sports is very clear brand positioning, while the Anta life movement just to meet the market demand for a product line to add.
In fact, Anta’s basket, net, run sports products sales in the domestic market has been one of the forefront of the same brand, by appearance, color and design fashion with respect to the product, so enjoy the joy of sports science and technology, while also enjoying fashion, presumably this is professional sports sub-brand fashion brand a unique advantage.
“Sports and fashion are not contradictory, a sports brand positioning campaign should also be clear, the use of technology in sports content and materials into the life of fashion fabrics, functional, durable, and the combination of fashion in order to seize the casual market . ”
After all, the sports brand’s fashion brand in addition to the main sub-brand affordable as Louis Vuitton shoes Akira, the well behind the market with an ambition to swallow casual wear.
Wild Force Sports: playing in the Chinese footwear market, “World War”
2010 South Africa World Cup was in full swing, country teams are sacred to the hearts Louis Vuitton shoes of struggling to compete for the trophy, passionate, vibrant football culture, once again a global spread. The sporting goods industry in the country, the shoe’s “World War” is also a fierce battle again and again, or “burn” 10 million joint live part, or the introduction of commemorative section T-shirt, or expand terminal marketing tricks can be said the war … … thousands. As a brand in mainland China and the FIFA World Cup 2010 official event store distributor in China’s wild power, how to play the “World Cup marketing brand” mean?
Move faster
Asian carriers signed FIFA Brand
“The people also indulge in ‘post-Olympic marketing’ enthusiasm in sports, the wild ancestors of a step force has already started on the 2010 World Cup in South Africa conducted a strategist.” South Africa 2010 World Cup, in terms of the domestic Louis Vuitton shoes footwear enterprises , may not do as much as industry giants like Adidas, won the World Cup sponsor’s name; may also not have the strength to sign Brazil, Argentina, Italy, the favorites to win the team; perhaps missed the pitch on the ground is even more significant Head advertising. But in no way affect our participation in “World Cup” of passion, just as wild force, this 2007 in Singapore-listed footwear enterprises in Jinjiang, back in 2008, had already started to discuss cooperation matters with FIFA.
NBA in China than earned pours, FIFA does not seem from the huge Chinese market, profit, and good time they realize this. Wild Force from 2008 to contact FIFA to discuss cooperation in 2010, lasted more than two years, the two sides finally reached consensus on cooperation, wild force eventually become FIFA official sports brand stores, the official 2010 World Cup tournament in South Africa shop operator in China, which that the field force in 2010 will be the only company with use of the official World Cup logo and set up shop in the World Cup tournament matches the right souvenir sales area of domestic shoe.
Wild Force “World Cup marketing” wonderful again and again
“Entry into force every field of sports stores, you can feel a strong World Cup atmosphere. The opposition forces inside the World Cup official event, an array of souvenirs will make you put it down.”
In the national team battle in full swing, the field strength of the sport, “World Cup marketing campaign,” also in full swing. Atmosphere of small-to-end store layout, great to set the World Cup official event store, wild force koa. Force into every field of sports stores, you can feel a strong World Cup atmosphere. Official World Cup event in store, an array of World Cup memorabilia will make you put it down. Wild Force official told reporters that sports-related, from April, the opposition forces began to work on the operation of “World Cup marketing,” so far in the country established FIFA2010 World Cup in South Africa has reached more than 100 official race shop, located in the country all regions.
It is understood that South Africa FIFA World Cup for this product in the physical aspects of the sale, the main opposition force through two channels: first, major cities in the country to set up field power sports store official event stores FIFA2010 World Cup in South Africa; second , high-end shopping malls in major cities set up FIFA2010 World Cup South Africa official event stores. June 11, Wangfujing Department Store in Changsha, the official World Cup shop opened the day of event, event souvenirs on by the enthusiastic attention of consumers, sales are very gratifying. It is worth mentioning that, wild force FIFA World Cup South Africa, Nigeria Expo souvenirs also settled in the country’s National Museum of World Cup sold, was welcomed by a large number of Louis Vuitton shoes visitors, the product is in short supply. In addition to the store sports field force also set up a network of South Africa FIFA World Cup souvenir sales area. Through the network, friends all over the country can buy authentic souvenirs.