Strange big draw you call it?
I hate the most that a leading fashion script we wrote a large series of English garden words, whether the brand or designer’s name, he want us to translate them into the appropriate Chinese, “How many people can read them English ah, read up more convenient! “Think about it is, a foreigner’s name is so long, and some really louis vuitton wallet difficult fight, people who know the brand of knowledge not read well to know which brands are not familiar with a look on the skip right? Recently, the famous shoe designer Jimmy Choo brand to an event held in Hangzhou (It appears the brand has also entered Hangzhou), is the Jimmy Choo, the media translation of the name “Choo,” because he is a Malaysian Chinese, Mei County, Guangdong native, his father surnamed Zhou, Choo is the Cantonese spelling of weeks.

Strange big draw you call it?
Jimmy Choo

However, see the “Choo”, my first reaction was, and “Jay” like. If the designer is called Choo okay, but the shoe brand name translated into this week’s Chinese name, or some strange feeling. The same name brand in Shanghai, Hang Lung Plaza’s Chinese name is not called Choo, but is called “Ji-mei Shu.” Therefore, we write these manuscripts, or general readers who should be asked how these brand names? Such as Jimmy Choo Choo in the end is called the United States or discipline Shu, I did not find out.

Strange big draw you call it?
Balenciaga

Hangzhou is the fashion industry’s second-tier cities Beijing, Shanghai and Hong Kong after the first tier cities. But gradually more and more international brands to enter Hangzhou, quietly opened a special counter in the mall, and sometimes do not do publicity without advertising, to the on coming, high and mighty to wait. If this year, Hangzhou, there Balenciaga (Balenciaga), Chloe (Chloe), TIFFANY & CO (Tiffany), AlexanderMcQueen (Alexander McQueen) and other first-line brand or personalized brand presence in Hangzhou fashion stores, many consumers read also remember these names do not come out, some people when I start these brands embarrassment, confused with where to get away. Brand names like the name of the person as well read a good mind have spread the value of the brand or the convenience of consumers benefit. Shopping on Nanjing West Road, Shanghai has been done on a standard event, requires that each brand in the window corner of the label set up a Chinese name, so that part is not an accurate spelling of the English name of the consumers, can also call the correct Chinese name not a bad idea.

Balenciaga’s Chinese name should be Balenciaga, more literary translation of a number of people, called Balenciaga, like a classic writer’s name. About 10 years ago, “Balenciaga” the men have sold well in mainland China, but it is a franchise, and things do not sell cheap, but brand is not high, somewhat similar with Pierre Cardin. Later, this men’s store seems to disappear in the first-tier cities, probably related with the production license, the brand back the agency instead. In another few years, came to Paris in Hangzhou China and even family, is a senior women’s brand, her family’s most famous product is a motorcycle bag, Balenciaga Women’s dress is the price over a million, in addition to fabrics and crafts features very luxury brand content. Balenciaga Christian Dior evaluation is “master of masters”, and Coco Chanel were generous in her praise, “only she would cut material, match into fashion, hand sewing, fashion design, but other people Carpenter nothing more. “affordable senior women’s brands such a man, at least spell her name should be accurate, right?

Strange big draw you call it?
AlexanderMcQueen

The AlexanderMcQueen’s Chinese name was more like a man’s name – Alexander McQueen, British fashion circles he is the famous “bad boys”, called “terrible naughty” and “British fashion hooligans” Obviously he designed The clothes are more personal and controversial, his focus on dramatic design and abstract ideas, like people very much like another bunch of others as Yao Yi. This brand also has a youth-oriented brand, vice line, called McQ, Chinese name can be translated as “Mai Kou.” Hangzhou Tower B Wing, have the brand, clothing, style and price is not generally acceptable.

Even some of us are familiar with the brand, its Chinese name is too messy, such as GUCCI, is called Gucci, Gucci Gucci, or what? I think a good name is called in English, pronunciation is simple, there will not be ambiguous. MARCBY MARC JACOBS called up on the complex, the Chinese should be translated into “Mark Jacobs”, ha ha, you can simply referred to MMJ, direct reading of English words on it, like, like DKNY.

Strange big draw you call it?
MARC BY MARCJACOBS

Another more interesting brand is Dolce & Gabbana, we all know that the brand is a pair of former homosexual name combinations, called Dolce, a man named Gabbana, but translated into Chinese and a bit incomprehensible, and the official translation is more hi good with Na, there is a Chinese name “Dolce & Gabbana”, the translation may be the people of Hong Kong. Just look good with this multi-hi-na, you can hardly put it with gorgeous Dolce & Gabbana the avant-garde Italian fashion brand link. So the industry has a habit of the Dolce & Gabbana referred to as “DG”, and its vice card “D & G” is different from oh.

Strange big draw you call it?
Hermes

And my favorite brand Hermes, we are used to read “He Hermes,” but in fact may be wrong, because this is a French word, the real pronunciation is said to be】 【e her miz, where h is generally not pronounced in French, Therefore, its Chinese name “Hermes” or very accurate, if not allowed to read French, it is directly called Hermes. The well-known Louis Vuitton has a common Chinese name – “Louis Vuitton”, but it’s referred to as “LV” than its full name is more convenient and more Chinese people are familiar with. There is also a person very familiar with the brand of Hangzhou Hugo Boss translated into Chinese should be “Hugo Boss”, but that name does not seem too much like also the “Boss” translated into Chinese means “boss” of the , but most people still read the English pronunciation Boss “Babs.” Another British veteran BURBERRY’s Chinese name is also not a uniform, should be called Burberry or Ballet Polly, Bobo Li do? In addition, TOD’S the Chinese name of “expanding capital”, Celine is called “Celine”, Moschino called “Mosiqinuo”, ZARA’s Chinese name “Sa-La.”

Strange big draw you call it?
Moschino

Fortunately, some Japanese brands have not yet come to Hangzhou, or just do not know how to pronounce, such as the famous Yohji Yamamoto, the English spelling is YohjiYamamoto (Japanese name should be the English homonym), how to pronounce ah? – Yuki Amazon Medog? The Kawakubo Ling’s English name “ReiKawakubo” how should read it, christian louboutin discount? Its brand name “Comme des Garcons” the little boy said to mean, but really bad idea, but fortunately they spread the Chinese name early on, even if we could not read those “only on both the law,” the word, but Anyhow, or know who is who.

In addition, as shopping centers in Hangzhou, it is necessary to allow businesses are given a standard Chinese name, and prominently marked in the window, which is better louis vuitton wallets for business than for consumers, “you what brand?” “I do not call clear “, which is more detrimental to you, right?

The tide of the economy in the eye, people have been accustomed to a camel only Hermes Scarves concerned with superficial surface of things, used only concerned with creativity and ideas, neglecting the glamorous surface of the supporting core, ignoring the realization of creative and technical support for the idea. The development of Jincheng in human history, the emergence of this phenomenon many times, the history of mankind is only in looking back when, before summing up the low productivity of the shackles of Chu Baofa in social change, technology and innovation for the entire impact of the process of human Wenming effect.

Costume design in contemporary learning and people who have little worry about the fashion designer – Balenciaga, but only Marc Jacobs, John Galliano and other people playing the visual arts interest. Few people know that Ms. Chanel has always been stinging in the background on the designer simply tailors the evaluation: “Only he would cut material, bundled into fashion, sewing by hand. Others are fashion design, but Carpenter nothing more.” reflected in the Balenciaga clothing technology works perfectly, so many designers have gained eye-catching look, and most of those who are just now was looking up a relatively shallow.

In the domestic apparel sector, once clothing is art or technology on the academic disputes, now rarely mentioned, of course, strong in the aura of art today, most people started to recognize the so-called art of fashion is based on perfect technical means on the achievable.

Although no similar domestic French master Marcel Natan process and Michel Natan characters exist as a national treasure, but the overall level of domestic apparel technology, the pace of development, personnel, and cultural levels, and many have made considerable development. Particularly in the garment plate area.

As the clothing one of the leading technology, RDC current development for the entire industry and all have clear cognitive advantages and disadvantages.

Q: Please tell us about technology, especially the domestic apparel apparel’s overall state of the system board.

RDC: means of the use of technology, subject to the influence of Western fashion industry, Guoneidanchun the flat plate in decreased gradually, to the flat plate and three-dimensional cutting Jie He’s Fangxiangzhuanhua; from the product structural point of view, Sui Zhao Zheng installed fewer and fewer products, more and more recreational sports products, while the increasingly high demand for technical staff – need to have a solid foundation, knowledge of surface supplies, technology, pop can capture and understand information; in corporate demand , large gaps in technical staff, this need not produce in quantity, but quality requirements for good technical personnel was scarce. Overall, the design is simple technology and increasingly blurred boundaries between, and become a more social and business needs to adapt to the structural design.

Q: The domestic garment enterprises engaged in technical work in the makeup of what?

RDC: I understand that the system board in the enterprise engaged in the work of the staff, highly educated with college degrees are not many. A substantial proportion of those from the vocational training institutions and enterprises within the production line. Technical trades personnel structure, makes this group the basis of cultural background and career are flawed, we must know the market demand for apparel products, determine not only the need for technical staff to resolve comfort issues, but also to meet the aesthetic needs of consumers. Purely technical issues can be resolved in the short term, but the grasp and understanding of fashion and beauty, is the perception of need.

Q: domestic staff engaged in system board main method used by the system board? Why?

RDC: clothing works by the universities of professional education system, and now the majority of highly educated teachers use the system board is the prototype of Japanese culture and Western countries over the three-dimensional cutting pass. However, the system board in the enterprise division of work in the methods used in more complex, various systems are not a standard thing there. This is determined by the realities of the current methods of home plate and did not form a complete, basic, standardized the Chinese system, the lack of basic education, clothing technology, new technology promotion enough, even basic data on contemporary Chinese standard system of the body also lacking, although some outstanding organizations and individuals has introduced some good things, but coverage is poor. Even the Japanese culture borrowed from the prototype of this method, still used in some tertiary institutions in the Japanese out of the old prototype teaching. This requires co-ordination of national and professional organizations to solve.

Q: You mentioned the system of vocational training received board staff more in the enterprise, including you also do training, then the clothing technology, education and vocational education What is the difference?

RDC: In fact, clothing technology, vocational training is the enterprise of re-education, organizing training for my case, mainly teaches draping, body structure, costumes, human Huodongguilv, proportional relations and other content, strengthening the board Shi on clothing From the three-dimensional to plane, from flat to three-dimensional spatial structure changes and the understanding of the garment, thereby enhancing their aesthetic and functional clothing cognition.

The institutions of higher education system is limited constraints, and institutional system, the composition of teaching staff, making clothing and technical education and social dislocation, and their graduates theory good and what will be a little, but the lack of social and work experience, can not really operate independently, basically requires two to three years to mature, Assistant experience.

Q: China’s treatment of the system board and technical personnel, labor intensity is what?

RDC: In this regard, the South and North China are very different. Such as Beijing, in the relatively mature brands, there is a better learning environment, board division of high pay and high annual salary of up to 23 million, the average monthly salary in the five or six thousand, there are three or four thousand new salary, working hours basically six days a week; in the South, such as Hangzhou area, board teacher salary of thousands of small, no more learning opportunities, the labor intensity greatly, basically every two weeks to take some time, but every night overtime and even some companies in Wenzhou, the normal working hours are nine to nine.

Although the technology for the domestic apparel industry status quo too much louis vuitton wallets expectations, but RDC is now the most eager to do is to see more communication between the technical staff the opportunity, although the technical work with the Chinese fashion designer Committee in the technical staff already have some opportunity to exchange ideas, but from a purely technical point of view the exchange of small, “If we can strengthen the communication between the North-South technology exchange and the exchange of learning and their foreign counterparts, would enhance the domestic garment the overall level of technology sector there is a big help. “

Love always brought bread and compared the economic crisis, to indulge in honey are used to the good old days women had to face the issue male partner reduced profits. As the saying goes “Love can neither be bought nor sold”, since the days of the fruits of being away from us, then the moment to do is work together, do not let love also stained with Hermes Handbags depression, “Light.”

Breakfast

Breakfast

Previous: casual weekday breakfast used to holidays, naturally, is to be an exception. American breakfast is our love, cafe, orange juice, bread, ham and eggs, one less. 1 Yang Shou, neatly dressed young Hermes Wallet waiters ready to serve us.

Now: Fortunately, there are a lot of stock in the fridge, we do not need to force yourself to think of “mind candy egg” approach, ready-made fried fried turnip cakes are also good to eat, give up a cup of jasmine tea replaced coffee, but also make him feel Perfect. No need to worry, then unfamiliar kitchen skills in this special day will be forgiven.

Traffic

Traffic

Ago: No matter the distance, as long as the two go together affirmative taxi, not only saving time is not spent effort.

Now: If he suddenly remembered, “cruising” feeling, as today we can take the initiative to launch a “trip around the city.” Chinese New Year holiday during the city’s traffic will be unusually smooth, select one of the longest bus routes along the river, sit side by side in the window seat, one ear listening to music, in the sunshine feeling happy despite Truck bumps.

Travel

Travel

Ago: We liked the romantic time of travel during the holidays, especially those designed for couples line, regardless of short-term or long-term look at the snow hot springs, each to a new place can make us feel good, feeling double.

Now: We will try and shorten his line to travel a bit, and then shorten that, with burial in the city to discover the “treasure.” Either in the breath with him staring at the painting, but also allows him to accompany us in the zoo to see monkeys fighting, even as recently as the fun of life around, good things are often the most easily overlooked us.

Shopping

Shopping

Ago: When we go out we would remind him to wear today, not only very “elegant”, but do not forget to wallet stuffed with credit card guarantee overdraft limit. We will have to “attend” the most upscale shopping, selling diamond lady always likes to judge from the dress on the customer’s spending power.

Now: When we go out we will remind him that as far as possible put on casual clothes and shoes, suits and bone shop of the shuttle in the characteristics of a person will feel strange, but do not forget to bring reusable shopping bags. Sometimes, he can give up on the brand and price theory to make a choice, “Taobao” the fun is finding, especially both of them together.

Movie

Film

Previous: star couple special seat theater is our favorite, the middle does not stop the double private room, so two movies could not even intimate.

Now: no matter how good the outside cinema, occasionally, to “use the service of” what home to buy a half a year of “surround sound” and the mountains of colored discs in the middle does not stop the four sofas, two more intimate, and also private space.

Dinner

Dinner

Ago: We love to love the common people access to first-class environment, expensive restaurant dishes in general, eating is a unique romantic atmosphere. Ear to have the piano or violin live performance, goblets and candles are not missing, each table of the couple are happily smiling at the candlelight.

Now: even if he takes us back to that between the simple the food stalls that give us a surprise, we do not immediately jump up resentment to ask “what it means.” We drank “love chicken congee”, while the initial contacts with him memories of the good old days when. Even if there are no flickering candlelight, our eyes are still bling bling.

Gift

Gift

Ago: if he insisted on using the value of expensive gifts to express and prove his mind, we are happy to accept, because we believe that a man would definitely be willing to spend money for his beloved woman.

Now: even if my heart still loves diamonds, but also to him, we do not resent the Rose. As long as we believe his love, no need to have to come up to him to prove the equivalent substance.

Close

Close

Ago: Even in the bedroom, and we are to maintain their perfect image. We do not care sexy lace underwear and how much to spend money, only care urgently looking at how our eyes.

Now: We do not need any external modification of sumptuous, as long as have enough self-confidence and love, even just a simple stroking Hermes Wallets movements, as well as to his beloved excited.

“My love, I Qi”, “leading the world trend established in Huafeng Fan   Seven brand Men” “Seven brand Men 30 and “decorate every happy moment of a man,” “cut the Chinese element  established national christian louboutin discount brand,” “Fashion China  Qi Cai Life “,” Red China Red Seven brand “” My Heart Seven brand three decades  erect more wind ahead “and 30 words a few ads will enter the hall into the ultimate winning slogan.

However, in early 2009 and reported to the writing end of the event, many netizens expressed something more to say. Some Internet users in the event behind the event thread that collect less than the broad activities, activities arranged hastily, and even that “one million words” is a commercial scam.

In fact Seven brand Marketing 2.0 this case ignored the whole planning interactive marketing 2.0, while making the whole event Aspect thin and lacking. Also shows that local clothing brands in the lack of Network Marketing experience.

Head of brand marketing, told reporters Seven brand is in brand awareness to brand reputation from the transition phase, spread on more of a need for content-rich brand, rich brand image, brand positioning clearly Qipai. At this stage, through the integration of public relations and other means of communication than simple high-altitude bombing advertising more effective access to targeted consumers.

Qipai allocated in the network marketing force to hold the event

Among the many apparel brands have the money “hit” to the CCTV when the World Cup section, Seven brand changed altitude bombing of the line advertising, inventive, just the title held in Beijing, “the Third Asian Fashion Assembly” adopted a public relations integrated media means.Seven brand Assistant chairman told reporters, Qipai ads have been very rational, the choice is once again competing for the World Cup part of CCTV before Seven brand commissioned a professional survey company, that bid a lot of the clothing brand, the effect may not be very good , they did not participate. In subsequent tests, found that some clothing brands submerged in more than one million of clothing advertisements, the effect is really not satisfactory.

Yelin Mao said, according to the existing brand marketing strategy, Seven brand chosen renowned advertising company McCann-Erickson and Ogilvy & Mather, as the planning and promotion partners.

It is understood that Seven brand means to take public relations integrated media brand, has started comparative late. Launched in 2004, “Chinese Collar” brand, the Qipai passed trade show, party, European Cup, the Olympics and other large events, comprehensive use of show, spokesperson, celebrity, ordering, sports marketing, advertising, media, communication etc means of implementation of public relations as the core communication strategy for brand integration. In the brand communication process, Seven brand also under the “Chinese collar” in the wedding, conference, etc. products market segments, focusing on communication, “an important moment, I only wear the Chinese collar” concept, so that consumers unconsciously receiving, attending wedding , conferences and so forth to consciously think of the Chinese stand collar, also achieved good results.

The industry believes that the Chinese collar brand of success, not only the success of strategic positioning, but also to communicate the success of implementation.

September 2007, Seven brand Chinese collar suit with new listing information, the Joint NetEase staged a “know how to love, the protagonist of life” of network activity.

The promotion of this year’s fashion marketing a particular landscape, taking into account the activities of consumers now accustomed to writing blog, upload and share, network sharing features such as network life, as well as new network platform technology, and features interactive activities to form a stage, hand in hand about to marry into the halls of many of the newcomers and the many loving couples, to spread the love for the interpretation of the theme of a network of “theater” and through this event, Qipai Chinese collar suit at a lower cost, to obtain more accurate, broader, deeper, more lasting publicity.

Seven brand and NetEase at the “know how to love, the protagonist of life” activities directed against the main core objectives of accurate communication: activities are the object to be married or already married partner; of these people have a right to buy a suit into the halls of the confusion and demand, while transmission capacity of such groups and the regional market model is relatively large force. Participatory approach is very simple: the user through their own participation Netease landing permit and fill out some simple personal information, you can participate, including: a nickname for themselves and the object and the real name, a mutual assessment of the discourse, at least a loving photo, a need to write touching love story. Browse pages in the activity, participants with pages, love the blog participants to vote at any time. It is said that as of November 23, a total of 316 pairs of lovers to participate in the activities, the highest number of votes of more than 8,000 votes.

Seven brand 2.0 marketing Sheshi still shallow

Seven brand made some good internet marketing time, million to collect the content of advertising language to Seven brand into confusion. Of professionals that this case looks simple, in fact, a large number of users to give sufficient time to demonstrate intelligence. Otherwise, early and late in the planning of publicity gap problem will lead to netizens for the brand that distrust.

Seven brand Fuze said: “It may be the first to Seven brand marketing at the time felt must the , has once again when outsourcing Zhege essay Huodong slightly Bu strict, so the portal online Fabu Call Mingxian some time later, activities in the process of network management is also used slightly less than. ”

“However, the writing is not a commercial fraud, and we really spent the money for a brand that winning players.” Company officials said, “but many users do not have time to participate. Some do not know what the main forum page where elsewhere was put into a. This is a problem. ”

Experts said: “As a 2.0 activity, detection is the most important. 2.0 activities for each step can be detected. Enterprises can set up a number of key points of data detection. Get some key data, such as: detection of visitors and the number of participants ratio, the number of visitors compared with the number of comments, if the ratio is too low, consider adjusting some of the process or design  Sometimes a button, a prompt changes to be able to increase the proportion . network activity for each image, the region can be ready access to click on the report, through the detection and analysis, we should continue to optimize activities in a timely manner and form as a reference report for the next event. ”

How to interact with users to achieve perfect

However, the “know how to love, the protagonist of life” of network activity with the “one million words” in the pitch difference between the number of active content.

Experts said: “Internet users object to is unreasonable because the activities of web design process.”

Contract for this program of activities said: “We are going to consider and learn some good 2.0 activities of users participate in the process of design, activities, home design, participants in page design, and participants blog connections, other pages of supporting design, award design, testing and analysis of process data in all the details. the threshold of this activity is relatively late, details of the management is very important. ”

He also said: “The platform is a network activity and user interaction platform, each page features all the user needs experience. We only make the user experience is very convenient, user will participate in an unreasonable process design will to 20% of users to participate in the process halfway. ”

Whether in the form of the demands of our brand identity associated point or points, such as Seven brand this event is to seize the young Internet penetration and blog coverage and other characteristics of the design, it forms a simple, easy to participate.

About 2.0 marketing expert, said: “The roots of certain core star special invitation is necessary. An activity that can meet the spirit of their own brands or activities, in a circle have an influence on the key figures involved. These people not necessarily a star. such as China launched a special stand-collar job offer if the number of blog hits high, or propagation characteristics of a typical couple (salesman) users to participate, giving Chinese collar suit. Also, they can invite well-known photographer, design BLOG main divisions of the activity or activities of participants commented. ”

Event is complete, users upload a lot of participation articles, pictures, videos, events after the use and handling of these.

Seven brand official told reporters: “Some people think the best myself a community for all activities Can Yuzhe can work on the back. It is not feasible to many enterprises, allowing users to increase the habit is difficult. But we can select outstanding works, and help to disseminate through a combination of secondary spread. some channels can also be partners and community activities such as keep all the content. to facilitate the participants after the inquiry here. ”

It seems that the brand should go with the data to analyze the effect of each stage: activities related hits from the entrance location is expected to objectives? Click and participate in the conversion rate of how? Increase the number of daily changes in the situation? How christian louboutin visitors browse the depth? Adjustment and the middle did relative to the outcome. The only way to interact with Internet users even more perfect.

Many marketing plans are often those who like competition to beat other people to consider how to take it over someone else’s market is actually a war mentality is a destructive way. And their contrast, Li Yin is more inclined to create a popular market louis vuitton bags without competition, for the community to create new wealth for the consumers to create new consumer, to create value more their own, this is a positive market and mode of operation, it is consistent with human, meet the social, meet market, meet the consumers, but also is in line with the enterprises themselves. Moreover, everyone is struggling for market, severely beaten, and eventually grabbed the man, only a few of the giants, by the strength. SMEs that we do? Therefore, I would like to spread the idea that innovation is an indisputable fact, but way beyond the competition.

MM with exotic marriage, birth to a son of promise

Innovative SMEs are often humbled by people’s Achilles heel is that we really have not I? I do not think it is a problem with our innovative approach, many of our businesses to innovate, or the like in there, silly, or on the basis of that can be called stereotyped textbook on the right track, or altogether to Europe and the United States to bring the copy, do not know, people of Chinese manufacturers copy a shape, has spent more than 20 million yuan of the cost of compensation.

To innovation, we must find innovative ways, as long as there good and innovative ways, as can your innovation after another. One way to talk about here is a “foreign marriage” rule, did not the two things together, put together, grouped together, twisted together, with you how agonizing, you probably will be the same as the magician, some even changed their own can not imagine a masterpiece. This innovative way of thinking is not popular Yin Lee’s invention, to ancient times, but never out of date.

Of course, if the visual innovation, you need to combine aesthetic rules, such as clothing brand product design, you have to pay attention to the visual beauty; If it is music innovative, you have to combine the acoustic law, etc.. “Exotic marriage” law is the soul, and all fields of its own rules is the body needs to bind to. Finally, consider the psychological needs of consumers, this is the psychology in some of the rules, you have to take into account the rich and poor, men and women, intellectuals and ordinary people and so the difference between these people and value demand characteristics and cognitive standards, called on what people say something, what dishes on who the next.

This product innovation ideas, in fact, “cross-border boundless, together win-win” cross-border is the boundary across different areas, efforts are co-innovation and professional rules and human force. In this way, can the innovation of a reasonable and appropriate products, that is the key point to grasp the problem with the combination of points, I believe, as long as this does not grasp the complexity of the methods and ideas, as Chinese companies to create the world’s most popular product out.

IOU Road to the itinerant brother, with your son debut

Channel is the cost of expensive business, and is sunk cost, as a result of the back or the product right way did not keep up, then held the silver dropped to the equivalent of white. How to avoid greater risk, and besides, the market downturn, companies invest limited funds, we not only have to spend less for the enterprise, but also to know how to find money for business, for example, you do not spend money, go to for pave the way for enterprise products bypass channel is actually to help companies give change.

What is the route through and change lanes. If the three companies were to rent a channel, then the cost is equivalent to the channel of a previous demand that the person who now only need to take one-third; if you put a channel you exchange with two other companies, then the channel you Capital is the one into three; there is a way to channel interactive marketing to enhance their sales volume, like Yi Bao and Jin Long Yue, I used to do your gift of water, oil do you use my gifts. Also in the SPA spa gift wine coupons, wine store where the gift coupons, etc. SPA. Both channels share the value of products in circulation, or advertising interactive marketing, are doubled in value so that channel, and reduce distribution costs, improve channel opportunities.

What value is actually shining white silver, this accounts very good operator, so there is no doubt that we should actively develop and utilize. In fact, strong foreign giants, more high-handed way is to acquire, use of the channels you mature, it came to China in less than three months of the product, we can blossom everywhere to expand the market offensive, which makes household.

For Chinese enterprises, we need to have such awareness, as lower costs, reduce risk, improve opportunities for SMEs in most of our attention is the focus of future enterprise must, in fact, this is a competitive advantage.

Of course, the cooperation in the channel sharing, we also need to pay attention to several principles. The first principle is to target consumer groups, the value of convergence, your product must be channels of his need for consumer groups, such as often women often enjoy the SPA life, her style to enhance the quality of life and are often in need , so such products as red wine may be the opportunity to be very popular; second principle is complementary or supplementary products, your products are complementary, such as young girls he was selling casual apparel channel, you can your fashion match with his hat, which would also facilitate the overall mix of consumers, most likely because you have bought the hat of his clothes, or because of his clothes and bought your hat, we have the opportunity to , there are drinks and fast food chains like so; third principle, cooperation on mutual reciprocity, for example, only a few dozen of your business, and Coca-Cola to cooperate, apparently limited opportunities for children and the big man even cooperation, he will not be demanding, in fact bully you, what is often said that perfect match, it is the intention.

Popular Yin Lee said: weak and strong dispute can not blindly go about thinking and intelligence needs, you can reverse the tide, changing negative favorable; weak and the strong symbiosis, you never Nenggen ass in people Running back, waiting for soup leftovers residue, as the final death is kneeling, to standing, and live with dignity, you louis vuitton bags also need to rely on the wisdom and thought, shouting their ideas, to subvert the strong, the final be amazed, popular night.

By the China Textile Commerce Association, Federation of Zhongshan Xiaolan underwear organized in Textiles (Beijing) Exhibition Services Ltd, Ian advertising media (Shanghai) Co., Ltd. hosted “The First Chinese men’s underwear Culture Show” in 2009 on February 22 at the Shanghai International Exhibition Center “at the 91st Session of louis vuitton bags China Knitwear Fair” on the curtain.

China Knitwear Fair 50 years since the last century since the establishment of the planned economy era have been as many manufacturers, brand products are sold to thousands of families successfully built a solid platform. The spring of each year in February, nearly 5 million square meters of exhibition space, focused on more than 90% of domestic well-known brands, 50,000 professional buyers, laid “the needle will be” at home knitting, cotton industry leadership.

With the development of the market and people’s living standards, men’s fashion underwear from scratch, from the first cry to the CLS, which is a new era of our philosophy of life. Based on this, the first release of Chinese men’s underwear fashion trends show achieved an unprecedented success. This field inherits man show underwear fashion reflects the required style, but also through the fabric, style, color match the details to meet the skin on the comfort, breathability, shaping a comprehensive sense of aesthetics requirements, perfectly set the fashion life concept. It’s designed like a mere lists each youth in full bloom in the flame, through the bright galaxy, which is truly fantastic fashion interpretation of the legend.

At the same time, this lingerie fashion show but also from European, focusing on respect for freedom, the pursuit of individuality in fashion men in power to make personal comfort at the same time, the internationally popular bold irregular printing, graffiti patterns, net yarn innovative design, the rapidly changing fashion elements and design ideas are like a fantasy in which harmony and attention to detail processing, men’s underwear will be upgraded to “personal fashion”, it seems indulgent, but actually reflected his exploration of the meaning of life. This is not only a leading fashion, leading the market, leading the louis vuitton bags industry in the release show, is leading the people for a natural, self-seeking process.

Mr. Zhang and Ms. Chen is known for the Internet, through the China Matchmaker fendi bags Network (hongniang.com) of the bridge leads to the network from the Internet after the next meeting date love at first sight feeling Benedict, a great tendency gonna get married. Ms. Chen said, too, “Women’s Day”, which means early into the “Women” list, not for her the marriage is not even the end of the woman.

March 8 is International Women’s Day is to commemorate the women in the world for peace, equality, development contributions and the establishment of the festival, so Women’s Day is a festival of women, are women, “half the sky” unique status reflected.

Since then, the city in Zhejiang online posting Mr. Zhang suggested that national authorities can consider the “Women’s Day” renamed “Women Day.” Because “women” that title for many young women avoid it, they think ahead of yourself into the ‘overripe’.

There are suggestions the network users, the “Women’s Day” renamed “Women’s Day”, “Beauty Day”, “lady’s Day” and other nice names, or, as some schools, the “Women’s Day” to “Girls Day” These terms may be more in line with the modern fendi bags women’s psychological, but also to such as Mr. Zhang to avoid embarrassment.

President Posts

Keywords: irregular, natural accessories, children’s sense of Bohemian folk style fendi bags

Irregular: hippie 70s of last century by the turmoil in the women’s quarter design completely in accordance with the rules of the road, the extreme features of Romanticism is the season, whether fabric or clothing article type patterns, subvert the norm. Do not pay attention to the other, do not pay attention to proportion; sloping collar, sleeves of varying lengths, irregular geometric patterns, colorful impressionistic color block printing and disorderly, sections were provoke wonder.

Natural Accessories: some simulation elements are made of various natural and accessories, such as the green of the jungle bracelet, Hawaii or the red and green hair, dress with a natural sense of Floral Department and mind some general transformed into a large flower lace roses and magnificent, the effect class. Other animals, feathers are also widely used, made into jewelry, such as the hair clasp made of peacock feathers, necklace, bracelet, etc., are very nice.

Children sense: a pure and playful pet make you become a focus, in addition to bright colors and unique type models, the child has a sense of creating a new trick: for example, Siamese T shirt with a striped skirt color socks, full cute; shiny patent leather type of round or square backpack cartoon effect is guaranteed, if longer accompanied by some candy-colored plastic bracelet or a small round hat, the effect will be better.

Bohemia: a return to bohemian air has been hovering in the fashion arena, the annual spring and summer folk element is always a source of inspiration designers, this season’s “hippie” doctrine, it is the wind Bohemia a great time to play, shades and white color, cutting process to complicated to take simple, elegant tassels, braided cord of some metal accessories and decorative, with bursts in the retro classic.

Men’s Posts

Key words: multiplicity, Art Deco, light-colored lines, fancy fabrics

Multiplicity: the trend of more and more good men today turned hostile in the spring and summer 2009 men’s arena, a man wandering on the edge of power and vulnerability, with “no thriving” to describe the situation very closely the men’s season, some retro elements with a strong spirit of fun, too loose a big round neck comfort; exaggerated low-cut design break through the gender framework; alternative of using the concept of unique and delicate effect of men’s used clothing, as if life has infinite possibilities.

Decoration: Tradition of fine cut and paste the classic hot technology for public review and accurately place the cut from the accessories decorate the perfect body structure, a thin collar around the collar; the leather tassels decorate the cuffs shoulder-length elbow; or large area of bright material was pasted on a shirt or a denim jacket, a rigid attachment seems ready to flee.

Department of bright colors: 2009 spring and summer men’s, in order to makes all the designers are injecting fresh in men in bright colors. From head to toe in bright orange, fluorescent yellow, purple and other high-profile enchanting pink color is applied to a large number of men, the very eye opener.

Fancy fabric: 2009 Spring Men’s fabrics in addition to continuing with the past Colorful fabrics and raincoat fabric, but also increased the number of soft fabrics such as lace and transparent silk, some folk are also widely used totem printing, flowers and animal fendi bags patterns are also high frequency of appearance in the season of the show floor. Abandon monotone, respect for nature’s optimism brings tears hippie wind is blowing.

ECFA floor, a stone draws thousands of pounding waves.

ECFA hidden behind the huge business opportunities, including cross-strait mutual Louis Vuitton shoes exemption of income tax items, including early list is the key to ECFA.

16%, 21% – which are the T-shirt, plastic buttons from Taiwan to the mainland market need to pay import duties before. ECFA implemented, the import tariffs to zero within two Louis Vuitton shoes years, its benefits decline is quite substantial.

Newspaper industry will be included on the list of ECFA early opportunities to interpret income were the main categories of relief from customs duties – Textile products, agricultural products, petroleum products, machinery, transport equipment and other coverage. Please pay attention.

Core tips

Textile products, products of Taiwan to the mainland to benefit the largest categories. Tariff reduction of products obtained as many as 136, is the item number of the largest group.

China agreed to Taiwan’s tariff reduction for textile products exported to China include textiles in the upstream, downstream textile, textile products and footwear, a total of 136. According to the present list of terms, 60% of the fabric, the maximum benefit; followed Yarn products, accounting for 30%.

Some businessmen said that as the pressure increases of raw materials, textile and garment enterprises in Dongguan are in a difficult period. To wool, for example, in June this year compared to last year prices increased by 12%. “If the prices of raw materials continue to be, profits continue to be squeezed, or would consider starting from Taiwan, looking for greater cooperation in space.”

Textile products fell by 21% the maximum tax rate

In the June 29 cross-strait economic cooperation agreement signed (ECFA), the textile industry as early as the first collection list to catch the train.

Taiwan from the mainland agreed to tariff reduction list of products early in income can be seen as benefiting the largest class of textile product categories, access to tariff reductions of up to 136 products. Followed by machinery and other product categories.

Huangpu Customs one said, mainland China the implementation of customs on imported textiles MFN rates in Taiwan. Among them, the import tariff of 5% nylon -10%, 10% synthetic fiber fabrics, buttons 15% -21% (21% of plastic buttons, metal buttons, 15%), parts of footwear 15%.

ECFA formally implemented, would mean that fabric Yarn products from Taiwan to the mainland, by nearly 10 percentage points before, two years, gradually reduced to 0, which comes as the highest decline of 21% of plastic buttons.

Reporter calculations, assuming A corporate annual cotton imports from Taiwan 10 million yuan, by ECFA impact rate from 10% to 0, will direct cost 1 million yuan for enterprises.

Rising raw materials or to set foot in Taiwan’s business enterprises

Dongguan Ying Kee Industrial Co., Ltd. Group of Hong Kong Mao-rong, a large knitting company, mainly engaged in knitted garment business, 90% of products exported to Europe and around the world.

Ying Qi, head of Li Yuede computer loom, said Ying Qi and not before the textile and garment raw materials imported from Taiwan. “General from Japan, Germany, imported textile machinery, textile raw materials, the materials and equipment are generally shipped from Hong Kong to Dongguan, after the transfer.”

Li Yuede said, ECFA has been signed, the upper reaches of textile imports from Taiwan will lower the cost of raw materials, Ying Qi, or will consider and Taiwan suppliers to reduce costs.

“Ying Kee to Europe and the United States as a customer-oriented Hong Kong enterprises, I think, if it continues to be raw material prices, profits continue to be squeezed, Mao-rong Group will also consider high-level starting from Taiwan, looking for greater cooperation in space.”

Li Yuede said, as rising raw material pressure, textile and garment enterprises in Dongguan are in a difficult period. By Ying Qi, for example, wool type of material is currently rising, the price in June this year compared to last year, up 12% over the same period, while the large orders of customers and no increase, meaning the company’s recent operating workers still face rising wage pressures. “So now the textile and garment enterprises in Dongguan had very hard going through tough times.”

Textile and garment technology upgrade costs

Municipal Association executive vice president of Taiwan, said Wang Tien-tsai, “Textile machinery and equipment prior to a dozen percentage points of import tariffs, textile and garment enterprises in the future reduction technology upgrade will bring some convenience.”

Wang Tien-tsai that the zero tariff, Taiwan underwear, socks and other textile products into the mainland, mainland manufacturers will not have impact. Because many Taiwanese textile manufacturers have to smile big, but exports to the mainland to Taiwan will be more; Taiwan bamboo charcoal nano-ingredients in the production of socks, underwear more good than the mainland, some of which may have a mainland manufacturers have a certain impact .

The upper reaches of China textile and textile downstream products will be zero tariff access to Taiwan, Wang Tien-tsai think this will blow to Taiwan manufacturers. “On the cotton yarn, cotton, man-made fiber yarn, knitted fabric, nylon, PU synthetic leather and other production, the mainland more competitive than Taiwan. Midstream and downstream textile manufacturers in Taiwan will suffer a heavy blow.”

ECFA (cross-strait economic cooperation framework agreement) early harvest list, the mainland agreed to open Taiwan’s tariff reduction of 539 in Taiwan, involving a total of 136 textile products. Which published some of the current import tariffs of textile products as follows:

Zero tariff will depend on whether the lower costs the key to customer

Saint flags Way fashion business mainly in Europe and the United States market, this agreement has no direct impact on us. However, if reduced to zero tariff, the company profitable, it will consider the development of Taiwan’s business.

As for the zero tariff is really the key to reducing business costs will depend on the customer, if the customer when product cost accounting is to be lost preferential tariff, zero tariffs on the profits of enterprises is not helpful.

◎ Asia Footwear Association Secretary-General Li

Tariff reduction in production costs will be down at least a

Tariff cut is sure to help the enterprise, at least on the lower production costs down. Textile raw materials imported from Taiwan at present is relatively small in fact. First, the Yangtze River Delta area of textile raw material manufacturer did a wonderful job, many mainland enterprises have chosen to purchase the above-mentioned areas; Second, consider the cost of Taiwan companies in general have chosen to set up factories in mainland China, even if the local companies have business dealings with Taiwan makers will normally be completed in the mainland.

Shoe-making materials there the same situation. The leather is concerned, generally from Italy, Spain, Portugal and other countries imported raw materials imported from Taiwan really is not much. Production costs down, or Dongguan garment and textile manufacturers to provide a new way of procurement options.

Expert Viewpoint

Dongguan Taiwanese textile industry combined with their own advantages to help grow

International Trade Department of Beijing Institute of Clothing Professor Guo Yan

Dongguan Taiwanese textile industry combined with their own advantages to help grow

On the mainland and Taiwan regions, including mainland cities, including Dongguan, raw materials, manufacturing capacity is stronger than the maturity of Taiwan’s design market. This combination of the growth of the textile industry as opportunities.

In the ASEAN countries, Thailand, Vietnam textile and garment exports increased rapidly in recent years, China’s textile exports some impact. ECFA signed, the Chinese textile enterprises to go would be more convenient, to enhance the competitiveness of the industry is a good thing.

Case of textile products tariff reduction

Taiwan, China agree on early resumption of the tariff reduction list of products of textile products (136)

(1) in the upstream textile: cotton yarn, cotton cloth, cotton and chemical fiber blended fabrics and cotton blended woven fabrics, regenerated fiber cloth, synthetic fabric, synthetic yarn, synthetic cotton, synthetic fibers, cotton yarn, regenerated fiber yarn , woven fabrics of synthetic, regenerated cotton, synthetic fibers such as cotton woven fabric.

(2) Textile River: special textiles, knitted fabric, buttons, cloth and other fabrics and nonwovens.

(3) textiles: bags boxes, shirts and pullovers, swimwear, socks, underwear and towels.

(4) Shoes: upper, rubber or plastic outer soles and heels, footwear parts.

Taiwan agreed to the mainland tariff reduction list of early harvest products textile products (22)

(1) in the upstream textile: cotton yarn, cotton cloth, synthetic yarn, synthetic fiber cotton.

(2) Textile lower: non-woven, knitted fabric, nylon, PU synthetic leather fabric and so Louis Vuitton shoes other.

Loaded articles on: Adventure Daren

Tight leg jeans MARELLA

Leopard silk shirt Zara Women

Python pattern bag Longchamp

Gold flat sandals woven MaxMara

Miss Sixty brown belt Louis Vuitton shoes

Bally wood bracelet

Spike Necklace Chanel

Leopard T shirt Foundation Addict (from Lane Crawford)

What kind of jeans is more suitable for the jungle?

Reserves in the closet under the conditions allowed, the best choice for a tight zipper leg jeans, trousers shut designed to act than the bell-bottoms to facilitate the jungle is difficult to avoid accumulation of water or streams and the like, you can easily encounter zipper design to this case, the rolled up trousers, easy walk.

Emilio Pucci Suede belt gold buckle

Céline python pattern Vintage Backpack

Xiang rivet leather flat shoes Miu Miu

How appropriate for the jungle during the day with jeans?

● jungle relatively high daytime temperatures, can be directly used to solve the problem shirt or T shirt, animal print is certainly the preferred design pattern can also be regarded as protective coloration.

● the best choice to carry her bags to the back of the dual-use type, to facilitate their adjustment.

● journey may not wear sneakers, comfortable leather flat shoes with design sense, you can easily feel the pulse of the jungle.

● a slightly rough belt and make your dress more flavor.

Tight leg jeans MARELLA

Tribal style necklace Bottega Veneta

Bottega Veneta white knit vest

Brown zebra coat MARINA RINALDI

Bally wide brown belt

High-heeled sandals Bally python pattern

Bally ostrich skin coat

Zipper leg tight Miss Sixty jeans

How fit jeans with a jungle night?

● a little wild style coat or hunting are all good choices.

● When we play together, if your height is not an advantage, you can choose to go wild Louis Vuitton shoes and high heels line.

● large tribal style necklace lets you immediately jump out from the crowd.